Online marketing spend on the increase
Jul 29, 2010
Online marketing is on the increase as more companies harness the power of the internet as a business tool.
According to recent research conducted by advertising and marketing research firm Emarketer, there has been a consistent and steady rise in global spending on online advertising during the last year.
Furthermore, the report predicted that the trend will continue, stating that expenditure on internet advertising is likely to increase by 12 per cent in 2010.
Emarketer forecasts worldwide online ad spending will account for 17.2 per cent of the market share by 2014, a significant increase from 11.9 per cent just last year.
If this proves to be the case, internet marketing spending will soar to $96.8 billion in 2014 – an annual increase of 11.9 per cent.
The group believes the internet is now rivalling television as the most potent advertising platform, and expects global spending to hit $61.8 billion before the end of the year.
Recent research conducted by Exact Target revealed that around 40 per cent of consumers are blending the marketing channels they consult for deals, often using social media sites in conjunction with business emails.
According to recent research conducted by advertising and marketing research firm Emarketer, there has been a consistent and steady rise in global spending on online advertising during the last year.
Furthermore, the report predicted that the trend will continue, stating that expenditure on internet advertising is likely to increase by 12 per cent in 2010.
Emarketer forecasts worldwide online ad spending will account for 17.2 per cent of the market share by 2014, a significant increase from 11.9 per cent just last year.
If this proves to be the case, internet marketing spending will soar to $96.8 billion in 2014 – an annual increase of 11.9 per cent.
The group believes the internet is now rivalling television as the most potent advertising platform, and expects global spending to hit $61.8 billion before the end of the year.
Recent research conducted by Exact Target revealed that around 40 per cent of consumers are blending the marketing channels they consult for deals, often using social media sites in conjunction with business emails.
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